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Parents who grew up with it choose our albums for holiday car journeys with their kids.” Taylor Swift holding out on hits When there are 30m tracks available on Spotify having a trusted curator is even more important.” Mr Duckworth said: “We are getting up to 30m track streams a week. The NOW! title and pig logo sprung from a poster spotted by Richard Branson in a Notting Hill shop Whilst 2018 will see an outbreak of NOW-stalgia, a NOW app has secured the brand’s future in a music world where album sales have slumped as fans compile their own playlists on Spotify and Apple Music. The question is how do we choose the best 100 songs in NOW history? Should we ask the public?” Brand has thrived as music fans turn to streaming playlists Mr Duckworth added: “We’re planning to re-release NOW 1 with a special edition called Now That’s What I Call NOW! which will have one track from every NOW album. We’re planning live events like a NOW 80s concert, other themed shows and television specials.” Peter Duckworth, Joint MD of the Now brand, which is owned by Sony and Universal Music, told i: “NOW 100 next July will be a landmark moment in popular culture. Now 98 alone, released in November, has sold more than 500,000 albums.
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In 2017, NOW released 18 albums, selling 3.2m copies, outperforming Ed Sheeran. NOW’s quarterly mission to deliver all the latest chart-toppers means it has thrived through every change in music consumption, from vinyl to CD, through Mini-Disc to digital downloads.